Mikhail M. Komarov - Associate Professor, Department of Innovations and Business in IT, School of Business Informatics, Faculty of Business and Management, National Research University Higher School of Economics. 
Address: 20, Myasnitskaya str., Moscow, 101000, Russian Federation.
E-mail: mkomarov@hse.ru

Anna D. Khokhlova  - MSc Program Student, School of Business Informatics, Faculty of Business and Management, National Research University Higher School of Economics. 
Address: 20, Myasnitskaya str., Moscow, 101000, Russian Federation.
E-mail: khokhlova.a.d@gmail.com

      The object of this research paper is the way to organize an e-business based on the concept of smart things. In order to achieve the objective of this work - the development of a business model for Social Web of Services - several tasks were set and accomplished: existing concepts of the Internet of Things, the Internet of Service and the Web of Service were described, defined and redefined, making clear the differences and similarities between them. After this, the vision of the Social Web of Service concept is provided and several business models of service providers are reviewed based on the mentioned concept. The business models are presented in graphical view according to the business models representation methodology by Alexander Osterwalder. There is also a presentation of a new business model for a Social Web of Service company. Tis model was developed according to the analysis of existing companies, their strength points and ways of monetization, and main trends in this sphere. Moreover, some limitations of this model along with possible future development areas for it are provided. The offered paper may be considered as a novelty due to the new approach presented in it, identifying the Social Web of Service and the business model developed for companies working according to the for Social Web of Service concept, considering also companies working in areas close to Social Web of Service.